The Digital Marketing program focuses on enhancing the performance and execution of marketing functions for tangible products and services. It builds upon traditional marketing concepts and methodologies while integrating aspects of modern technology and computer applications. In response to the global developmental renaissance in the field of digital marketing, this program equips students with modern marketing foundations and concepts, develops their ability to plan marketing programs, enriches marketing thought, and disseminates modern marketing awareness among officials and decision-makers in both public and private sector institutions.
- Provide students with practical knowledge and skills in the fields of digital marketing and its supporting technologies.
- Enable students to plan and execute electronic marketing campaigns efficiently and professionally.
- Enhance analytical and creative capabilities to understand consumer behavior and make data-driven marketing decisions.
- Develop a spirit of innovation and digital entrepreneurship among students and graduates.
- Support the digital transformation of institutions by preparing qualified personnel capable of effectively using modern marketing tools.
- University students wishing to specialize in the field of digital marketing.
- Employees in marketing and sales departments who wish to develop their skills in using digital marketing tools.
- Entrepreneurs and owners of small and medium enterprises seeking to market their products and services online professionally.
- Professionals in public relations and media who wish to integrate digital tools into corporate communication strategies.
- Graduates from other disciplines (such as Business Administration or Information Technology) interested in a career shift towards digital marketing.
- Comprehensive knowledge of traditional and digital marketing concepts and fundamentals, with an understanding of the e-business environment.
- Ability to design and implement digital marketing plans using social media platforms and electronic advertising tools.
- Skill in analyzing marketing data and deriving insights to support decision-making and improve marketing performance.
- Proficiency in using modern technologies such as artificial intelligence, website analytics, and digital content management systems.
- Effective communication and creativity in marketing communication across multimedia and digital platforms.
- Commitment to professional values and social responsibility in dealing with clients and the community.
- Ability to work within interdisciplinary marketing teams and contribute to the digital transformation of institutions.
- Readiness for continuous learning and adaptation to rapid changes in the digital marketing landscape.
- Ability to perform the following tasks:
- Demonstrated competence in the principles and fundamentals of business operations and marketing/digital marketing practices.
- Utilize digital marketing and analytics to analyze complex business questions and problems.
- Employ critical thinking skills to address marketing challenges and make effective decisions.
- Develop skills to analyze customer needs and behaviors, and formulate marketing strategies to attract customers and maintain their loyalty.
- Formulate digital marketing policies and practices to help achieve the organization’s strategic objectives.
- Develop and demonstrate a high level of professional practice, showing awareness of ethical and social responsibilities in both traditional and online marketing environments.
- Develop the ability to work in multi-tasking teams to achieve organizational goals.
- Manage various social media sites and platforms.
- Ability to utilize search engines in digital marketing.
- Ability to prepare effective marketing plans and strategies.
- Ability to create websites and conduct marketing through them.
- Ability to use marketing research as an effective tool in achieving digital marketing objectives.
- Insurance Companies
- Digital Marketing Companies
- Advertising and Promotion Companies
- Market Research Companies
- All institutions with marketing, public relations, customer service, and sales departments
- Domestic and International Marketing Companies
Potential Job Titles:
- Search Engine Optimization (SEO) Manager
- Social Media Manager
- User Experience (UX) Designer
- Digital Marketing Manager
- Marketing Assistant
- Marketing Analyst
- Digital Content Writer
Successful completion of the General Secondary Education Certificate Examination (Tawjihi) or its equivalent in all streams.
First Year Level*
| First Semester | Second Semester | ||||
| Course Number | Course Name | Credit Hours | Course Number | Course Name | Credit Hours |
| 922102 | Customer Ethics and Laws | 3 | 900200
900300 |
Islamic Thought Studies (Elective) Anti-Corruption: Challenges and Solutions (Elective) |
3
3 |
| 900103 | English Language | 3 | 900101 | Arabic Language | 3 |
| 900108 | Digital Skills | 3 | 911102 | English for Business | 3 |
| 922101 | Customer Relationship management | 3 | 920202 | Consumer Behaviour | 3 |
| 911105 | Principles of Management | 3 | 922106 | Marketing Strategies | 3 |
| 920105 | Principles of Marketing | 3 | 922108 | E-commerce and Affiliate Marketing | 3 |
| Total | 18 | 18 | |||
Second year level *
| First Semester | Second Semester | ||||
| Course Number | Course Name | Credit Hours | Course Number | Course Name | Credit Hours |
| 922201 | Website Design | 3 | 922110 | Social Media Marketing | 3 |
| 922203 | Photography and Video Recording | 3 | 922202 | Advertising and Promotional Design | 3 |
| 922205 | Graphic Design and Editing | 3 | 922204 | Computerized Marketing Applications | 3 |
| 922207 | Website Analysis | 3 | 922206 | Website Content Management and Development | 3 |
| 900114 | Sports Activity | 1 | 922104 | E-commerce | 3 |
| 922209 | Search Engine Promotion and Campaign Management (SEM & SEO) | 3 | 922300 | Graduation Project | 3 |
| 900113 | Entrepreneurship | 3 | |||
| Total | 19 | 18 | |||
College Requirements: (16) credit hours
| Course Number | Course Name | Course Description |
| 900101 | Arabic Language | This course aims to enhance students’ proficiency in fundamental language skills—reading, speaking, listening, and writing—through selected texts, lessons in grammar, morphology, and spelling, and their practical application. It also focuses on employing these linguistic knowledge and skills in the areas of reading, oral expression, and written composition. |
| 900103 | English Language | This is a mandatory course for all university students. The course integrates the four language skills. It begins by familiarizing students with listening skills that enable them to follow simple instructions and understand simplified spoken information. It also helps students develop conversational skills that allow them to correctly request clarification from the instructor, actively participate in discussion groups, and successfully deliver effective presentations. Simultaneously, the course aims to develop students’ ability to use reading strategies for content comprehension, such as identifying main ideas, locating specific details, and inferring meaning from context. The course also works to develop writing skills that facilitate composing meaningful sentences and well-organized summaries. |
| 900108 | Digital Skills | This course aims to enhance students’ skills in modern information technology concepts, dealing with digital devices, modern computer applications in practical life, the Internet, information security concepts, and data analysis. It also focuses on applying office concepts and skills using various computer applications. |
| 900200 | Islamic Thought Studies | This course presents an introduction to Islam, its general foundations, characteristics, and sources (the Holy Quran and the Prophetic Sunnah). It also introduces Islamic systems (creed, worship, economy, governance, penal code, morality, and Islamic legislation), explaining the characteristics and impacts of these systems on the individual and society. Additionally, the course covers discussions on contemporary issues such as Islam and women, globalization, human rights, and modern jurisprudential matters. |
| 900300 | Anti-Corruption: Challenges and Solutions | This course addresses the topic of combating corruption in a general framework by clarifying the concept of corruption, its causes, and identifying its forms. It also covers the consequences of the spread of this phenomenon from political, economic, and social perspectives, introduces the mechanisms for reporting corruption, and highlights the role of various sectors in combating it. |
| 900113 | Entrepreneurship | This course focuses on enabling students to understand entrepreneurship in a practical and simplified manner, starting with its definition and role in society, moving through identifying personal entrepreneurial traits such as leadership and creativity, and culminating in acquiring fundamental skills like time management, decision-making, and problem-solving. The student learns about the nature of small enterprises, the characteristics of freelance work, and success factors in entrepreneurial projects, including planning, idea development, and selecting the appropriate business model. The course also involves preparing a comprehensive business plan encompassing marketing, pricing, and digital promotion, and equips the student with the basics of financial management, cost estimation, and financing methods. Additionally, this course provides students with an opportunity to learn about digital transformation tools, e-commerce, freelance work, and applications of artificial intelligence in entrepreneurship, aiming to enhance the student’s readiness for the modern job market. |
| 900114
|
Sports Activity | This course involves studying the origin and development of physical education in its various forms across ancient, medieval, and modern eras. It also explores the influence of physical education on different civilizational aspects of societies—economic, political, educational, and religious—and how it has been influenced by them. The course places particular emphasis on the ancient and modern Olympic Games, examining their origins, rituals, and activities. |
Major Requirements: (57) Credit Hours
| Course Number | Course Name | Course Description |
| 920105 | Principles of Marketing | This course covers the concept of marketing and its functions, the nature of marketing opportunities, and how to conduct marketing research. It also addresses market segmentation criteria and studies consumer behaviour, explaining the elements of the marketing mix, which include product, price, promotion, and effective distribution channels. Additionally, an introduction to digital marketing will be discussed. |
| 911105 | Principles of Management | This course provides a comprehensive overview of management and its evolution. It examines the core management functions of planning, organizing, leading, and controlling, and their impact on business organization. The course also discusses the essential skills and functions required for an effective manager in the contemporary business environment. Overall, it enables students to analyse and understand the dynamic business landscape, as well as the role of ethics, social responsibility, and environmental issues in the modern business context. |
| 922101 | Customer Relationship Management | This course clarifies the concept of Customer Relationship Management (CRM) and its importance in achieving the strategic objectives of institutions. It focuses on building long-term relationships with customers and managing them efficiently and effectively to enhance their loyalty and ensure the organization’s sustainability in competitive markets. |
| 922102 | Customer Ethics and Laws | This course addresses the principles of social responsibility, ethics, law, and stakeholder theory in local and global organizations. It covers business ethics, consumer protection, employment issues, diversity, the environment, as well as public policies and government regulation of business. |
| 920202 | Consumer Behaviour | The course introduces fundamental concepts and factors influencing consumer behaviour, both internal and external—such as family, culture, and reference groups—and explains the stages of the consumer decision-making process as well as consumer protection movements. |
| 922106 | Marketing Strategies | The course covers concepts and strategies of both traditional and digital marketing, environmental analysis, marketing planning, strategic analysis tools, as well as product, pricing, distribution, and communication strategies, along with marketing control. |
| 922108 | E-commerce and Affiliate Marketing | The course focuses on concepts of e-commerce, electronic marketplaces, affiliate marketing, electronic payment systems, and information security, along with practical applications in building online stores. |
| 922201 | Website Design | This course aims to provide students with website design skills using HTML, CSS, JavaScript, and content management systems like WordPress, focusing on user interface design and search engine optimization (SEO). |
| 922202 | Advertising and Promotional Design | This course provides students with the knowledge and skills necessary to understand and apply the principles of graphic design in the field of advertising and promotion, using design software (Photoshop, Illustrator, InDesign) and analysing real-world advertising campaigns. |
| 922203 | Photography and Video Recording | This course provides students with fundamental knowledge in photography and videography, including types of cameras, lenses, lighting, and the exposure triangle, along with practical applications in camera operation and professional photography. |
| 922204 | Computerized Marketing Applications | This course aims to develop skills in using social media platforms and mobile marketing, optimizing websites, and enabling students to manage digital campaigns and create their own projects. |
| 922205 | Graphic Design and Editing | This course introduces students to the fundamentals of graphic design and video editing using Adobe Photoshop and Premiere, with the goal of developing skills for producing professional designs and videos. |
| 922206 | Website Content Management and Development | This course introduces students to the concept of content marketing and the importance of keywords, as well as how to manage and develop effective content for various websites and platforms, and optimize its visibility through search engines. |
| 922207 | Website Analysis | This course aims to develop skills in website analysis regarding performance and search engine visibility, interpreting statistics, and identifying areas for improvement using website analysis tools and enhancing user experience. |
| 922209 | Search Engine Promotion and Campaign Management (SEM & SEO) | This course introduces students to the mechanisms of search engine marketing (SEM and SEO), and how to analyse and technically optimize websites and their content to improve their ranking in search results and increase their reach. |
| 922110 | Social Media Marketing | This course focuses on social media platform marketing strategies, target audience analysis, creative content creation, advertising campaign management, and performance measurement using advanced analytics tools. |
| 922104 | E-commerce | This course provides theoretical and practical concepts in e-commerce, managing online sales operations, and best practices for achieving success in digital businesses. |
| 911102 | English for Business | This course aims to develop specialized English language skills in the field of marketing and e-business, through professional vocabulary and terminology, written reports, and practical conversations in the digital work environment |
| 922300 | Graduation Project | This course enables students to apply what they have learned through a comprehensive practical project in the field of digital marketing that reflects professional reality and enhances their research, analytical, and creative abilities. |