The Palestinian e-commerce movement has recently witnessed remarkable progress, in line with the tremendous progress in the world of technology on the one hand and increased awareness of its importance on the other hand. This progress has been accompanied by a parallel development at the level of e-marketing, which has become more influential and effective than traditional marketing in the light of the presence of social media, the development of the digital content industry, the availability of e-marketing tools, and business measurement, analysis and follow-up mechanisms.

Hence, Palestine Ahliya University has sought to introduce this program to qualify specialists in business administration, business activities, marketing via electronic media and digital tools, which allows students to encroach on narrow geographical boundaries to be involved in global trading markets by equipping them with the necessary theoretical and practical competencies and skills in managing e-commerce and e-marketing businesses, their mastery of computer software and e-commerce and e-marketing tools, and the use of various strategies and global platforms in this field, in addition to refining their English language skills in the field of e-commerce.

Passing the General Secondary Examination (Tawjihi), or its equivalent with an average of at least  65% in any stream.

Credit hours required for obtaining the degree in this program:

Total Free Major Requirements (75)  Faculty Requirements  University Requirements 
135 6 Elective Compulsory Elective Compulsory Elective Compulsory 
3 72 0 27 3 24

Intended Learning Outcomes (ILOs): 

A- Knowledge and Understanding: Graduates are expected to:

Knowledge and Understanding: Graduates are expected to:

  1.     Be familiar with the terminologies, concepts, and trends in e-commerce and digital marketing.
  2. Knowledge of the logical, mathematical, computer-related, marketing, financial, accounting, economics, and technological basics of e-commerce and digital marketing.
  3. Know a wide range of principles and tools available to e-commerce and digital marketing specialists.
  4.     Understand business ethics and professional ethics and comprehension of quality in the field of specialization.
  5.     Understand the Apps of computing in e-commerce and digital marketing.
  6.     Grasp the methods of scientific research and its tools, as well as measurement and analysis techniques.
  7.     Understand the basics of work quality in e-commerce and digital marketing according to international standards.


B- Cognitive Skills: Graduates are expected to:

  1.     Select solutions to a wide range of problems related to e-commerce and digital marketing.
  2.     Analyze the various pillars of e-commerce and digital marketing sciences.
  3.     Draw conclusions and critical evaluations of e-commerce and digital marketing activities.
  4.     Choose appropriate e-marketing strategies and tools based on specific criteria and scientific principles.
  5.     Employ the analytical, inferential, and scientific approaches to thinking.

C- Practical Skills: Graduates are expected to:

  1.     Use e-marketing tools, techniques, and software.
  2.     Develop strategic and executive plans for managing e-commerce and e-marketing businesses.
  3.     Implement and evaluate different e-marketing campaigns.
  4.     Write coherent and organized e-marketing and e-commerce reports verbally and in writing.
  5.     Manage e-commerce and e-marketing companies.
  6.     Make use of global platforms for e-commerce.

D- Transferable Skills: Graduates are expected to:

  1.     Have high communication skills in both Arabic and English.
  2.     Work within a team culture and leading groups.
  3.     Balance between self-reliance and seeking help where necessary in new cases.
  4.     Demonstrate personal responsibility by meeting multiple deadlines in complex activities
  5.     Utilize statistical and mathematical skills as needed

E- Communication and IT Skills: Graduates are expected to:

  1. Use communication and IT to enhance knowledge, update information, and create the required networking.
  2. Utilize basic computer skills to enable continuous and self-directed learning.
  3. Employ  effective communication and influencing others.

Potential workplace

  1. E-Customer Relations Management.
  2. Internet Content and Social Network Management.
  3. Websites Marketing Analysis.
  4. E-Advertising Campaign Management.
  5. E-Product Management.
  6. E-Promotion Management.
  7. Public Relations.
  8. Marketing and Sales Management.
  9. Market Orientation/Marketing Research.
  10. Brand Design and Management.
  11. Freelancing and Entrepreneurship.
  12. Advertising/Promotion and Direct Marketing.
  13. Social Media Marketing.
  14. Specialized Sector Marketing and Sales Management.
  15. Pursuing higher studies in related fields with the ability to conduct scientific research.

Potential Job Titles:

  1. Marketing Manager.
  2. E-Marketing Specialist.
  3. Digital Content Specialist.
  4. Advertising Campaign Specialist.
  5. Marketing Representative.
  6. Marketing Analyst.
  7. Market Research Specialist.
  8. Search Engine Optimization Specialist.
  9. Customer Response Specialist.
  10. Planning and Marketing Strategies Specialist.
  11. Consultant in E-Commerce and Digital Marketing.