{"id":146208,"date":"2026-10-28T09:01:27","date_gmt":"2026-10-28T09:01:27","guid":{"rendered":"https:\/\/www.paluniv.edu.ps\/?p=146208"},"modified":"2026-10-28T09:01:27","modified_gmt":"2026-10-28T09:01:27","slug":"%d8%a7%d9%84%d8%af%d9%83%d8%aa%d9%88%d8%b1-%d9%85%d9%88%d8%b3%d9%89-%d8%b9%d8%ac%d9%88%d8%b2-%d9%88%d8%a7%d9%84%d8%b7%d8%a7%d9%84%d8%a8%d8%a7%d9%86-%d8%a3%d9%85%d9%8a%d8%b1-%d8%a7%d9%84%d9%85%d8%ba","status":"publish","type":"post","link":"https:\/\/www.paluniv.edu.ps\/?p=146208","title":{"rendered":"\u0627\u0644\u062f\u0643\u062a\u0648\u0631 \u0645\u0648\u0633\u0649 \u0639\u062c\u0648\u0632 \u0648\u0627\u0644\u0637\u0627\u0644\u0628\u0627\u0646 \u0623\u0645\u064a\u0631 \u0627\u0644\u0645\u063a\u0631\u0628\u064a \u0648\u0646\u0648\u0631 \u0627\u0644\u0642\u064a\u0633\u064a \u064a\u0634\u0627\u0631\u0643\u0648\u0646 \u0641\u064a \u0646\u0634\u0631 \u062f\u0631\u0627\u0633\u0629 \u0628\u0639\u0646\u0648\u0627\u0646 &#8220;\u0625 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0627\u0641\u0638 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u064a\u0646 \u0627\u0644\u0622\u0644\u064a\u064a\u0646 \u0627\u0644\u0645\u0627\u0644\u064a\u064a\u0646: \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0641\u064a \u062a\u0628\u0646\u0651\u064a \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0644\u0647\u0627&#8221;"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<strong>\u0645\u0644\u062e\u0635 \u0627\u0644\u0628\u062d\u062b<\/strong><\/p>\n<p>Abstract<\/p>\n<p>Portfolio management is a critical facet of financial investing, and the rise of AI-driven advisory platforms offers investors novel opportunities for efficient, data-based asset allocation. This study explores the determinants of financial Robo-advisor adoption, focusing on perceived usefulness, social influence, and trust. Data were collected from 130 potential adopters and analyzed using partial least squares structural equation modelling (PLS-SEM). The findings indicate that perceived usefulness significantly boosts both trust in Robo-advisors and the likelihood of adoption. Social influence emerges as another vital predictor of adoption while exerting a statistically meaningful impact on trust. Moreover, trust is strongly associated with Robo-advisor adoption, and it partially mediates the effect of perceived usefulness and social influence on adoption intentions. These insights provide actionable guidance for Fintech companies and policymakers on cultivating trust-centric environments and leveraging social networks to foster broader acceptance of AI-driven portfolio management tools.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0634\u0647\u0627\u062f \u0644\u0644\u0628\u062d\u062b:<\/strong><\/p>\n<p>Ajouz, M., Abu-AlSondos, I. A., Yaseen, S. G., Alkhwaldi, A. F., Al Moghrabi, A., &amp; Al-Qaisi, N. (2025). Portfolio management through financial robo-advisors: key drivers of potential investor adoption. In <em>Applied Artificial Intelligence in Business: Systems, Tools and Techniques<\/em> (pp. 283-294). Cham: Springer Nature Switzerland.<\/p>\n<p><strong>\u0631\u0627\u0628\u0637 \u0627\u0644\u0628\u062d\u062b<\/strong><\/p>\n<p><a href=\"https:\/\/link.springer.com\/chapter\/10.1007\/978-3-031-90271-0_21\">https:\/\/link.springer.com\/chapter\/10.1007\/978-3-031-90271-0_21<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]\u0645\u0644\u062e\u0635 \u0627\u0644\u0628\u062d\u062b Abstract Portfolio management is a critical facet of financial investing, and the rise of AI-driven advisory platforms offers investors novel opportunities for efficient, data-based asset allocation. This study explores the determinants of financial Robo-advisor adoption, focusing on perceived usefulness, social influence, and trust. Data were collected from 130 potential adopters and analyzed using [&hellip;]<\/p>\n","protected":false},"author":8899,"featured_media":146205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[529],"tags":[],"class_list":["post-146208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-529"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.paluniv.edu.ps\/index.php?rest_route=\/wp\/v2\/posts\/146208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paluniv.edu.ps\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paluniv.edu.ps\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paluniv.edu.ps\/index.php?rest_route=\/wp\/v2\/users\/8899"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paluniv.edu.ps\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=146208"}],"version-history":[{"count":1,"href":"https:\/\/www.paluniv.edu.ps\/index.php?rest_route=\/wp\/v2\/posts\/146208\/revisions"}],"predecessor-version":[{"id":146209,"href":"https:\/\/www.paluniv.edu.ps\/index.php?rest_route=\/wp\/v2\/posts\/146208\/revisions\/146209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paluniv.edu.ps\/index.php?rest_route=\/wp\/v2\/media\/146205"}],"wp:attachment":[{"href":"https:\/\/www.paluniv.edu.ps\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=146208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paluniv.edu.ps\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=146208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paluniv.edu.ps\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=146208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}