{"id":142851,"date":"2026-10-28T16:44:37","date_gmt":"2026-10-28T16:44:37","guid":{"rendered":"https:\/\/www.paluniv.edu.ps\/eng\/?p=142851"},"modified":"2026-10-28T16:44:53","modified_gmt":"2026-10-28T16:44:53","slug":"dr-mousa-ajouz-and-students-amir-al-moghrabi-and-nour-al-qaisi-publish-a-study-on-portfolio-management-through-financial-robo-advisors-key-drivers-of-potential-investor-adoption","status":"publish","type":"post","link":"https:\/\/www.paluniv.edu.ps\/eng\/dr-mousa-ajouz-and-students-amir-al-moghrabi-and-nour-al-qaisi-publish-a-study-on-portfolio-management-through-financial-robo-advisors-key-drivers-of-potential-investor-adoption\/","title":{"rendered":"Dr. Mousa Ajouz and Students Amir Al Moghrabi and Nour Al-Qaisi Publish a Study on \u201cPortfolio Management Through Financial Robo-advisors: Key Drivers of Potential Investor Adoption\u201d"},"content":{"rendered":"<p><strong>Abstract<\/strong><\/p><p>Portfolio management is a critical facet of financial investing, and the rise of AI-driven advisory platforms offers investors novel opportunities for efficient, data-based asset allocation. This study explores the determinants of financial Robo-advisor adoption, focusing on perceived usefulness, social influence, and trust. Data were collected from 130 potential adopters and analyzed using partial least squares structural equation modelling (PLS-SEM). The findings indicate that perceived usefulness significantly boosts both trust in Robo-advisors and the likelihood of adoption. Social influence emerges as another vital predictor of adoption while exerting a statistically meaningful impact on trust. Moreover, trust is strongly associated with Robo-advisor adoption, and it partially mediates the effect of perceived usefulness and social influence on adoption intentions. These insights provide actionable guidance for Fintech companies and policymakers on cultivating trust-centric environments and leveraging social networks to foster broader acceptance of AI-driven portfolio management tools.<\/p><p><strong>How to cite:<\/strong><\/p><p>Ajouz, M., Abu-AlSondos, I. A., Yaseen, S. G., Alkhwaldi, A. F., Al Moghrabi, A., &amp; Al-Qaisi, N. (2025). Portfolio management through financial robo-advisors: key drivers of potential investor adoption. In <em>Applied Artificial Intelligence in Business: Systems, Tools and Techniques<\/em> (pp. 283-294). Cham: Springer Nature Switzerland.<\/p><p><strong>View at publisher<\/strong><\/p><p><a href=\"https:\/\/link.springer.com\/chapter\/10.1007\/978-3-031-90271-0_21\">https:\/\/link.springer.com\/chapter\/10.1007\/978-3-031-90271-0_21<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp;<\/p>\n","protected":false},"author":1,"featured_media":142848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[540],"tags":[],"class_list":["post-142851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.paluniv.edu.ps\/eng\/wp-json\/wp\/v2\/posts\/142851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paluniv.edu.ps\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paluniv.edu.ps\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paluniv.edu.ps\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paluniv.edu.ps\/eng\/wp-json\/wp\/v2\/comments?post=142851"}],"version-history":[{"count":2,"href":"https:\/\/www.paluniv.edu.ps\/eng\/wp-json\/wp\/v2\/posts\/142851\/revisions"}],"predecessor-version":[{"id":142853,"href":"https:\/\/www.paluniv.edu.ps\/eng\/wp-json\/wp\/v2\/posts\/142851\/revisions\/142853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paluniv.edu.ps\/eng\/wp-json\/wp\/v2\/media\/142848"}],"wp:attachment":[{"href":"https:\/\/www.paluniv.edu.ps\/eng\/wp-json\/wp\/v2\/media?parent=142851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paluniv.edu.ps\/eng\/wp-json\/wp\/v2\/categories?post=142851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paluniv.edu.ps\/eng\/wp-json\/wp\/v2\/tags?post=142851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}