{"id":139516,"date":"2024-02-12T10:16:07","date_gmt":"2024-02-12T10:16:07","guid":{"rendered":"https:\/\/www.paluniv.edu.ps\/eng\/?page_id=139516"},"modified":"2024-09-10T12:06:11","modified_gmt":"2024-09-10T12:06:11","slug":"e-commerce-and-marketing","status":"publish","type":"page","link":"https:\/\/www.paluniv.edu.ps\/eng\/e-commerce-and-marketing\/","title":{"rendered":"E-commerce and Marketing"},"content":{"rendered":"

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Hence, Palestine Ahliya University has sought to introduce this program to qualify specialists in business administration, business activities, marketing via electronic media and digital tools, which allows students to encroach on narrow geographical boundaries to be involved in global trading markets by equipping them with the necessary theoretical and practical competencies and skills in managing e-commerce and e-marketing businesses, their mastery of computer software and e-commerce and e-marketing tools, and the use of various strategies and global platforms in this field, in addition to refining their English language skills in the field of e-commerce.<\/span>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Admission Requirements” tab_id=”1707734139819-8df05e1d-3dcb”][vc_column_text]Passing the General Secondary Examination (Tawjihi), or its equivalent with an average of at least\u00a0 65% in any stream.<\/span>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Credit hours” tab_id=”1707734152291-f73c80cf-8753″][vc_column_text]Credit hours required for obtaining the degree in this program<\/b>:<\/b><\/p>\n\n\n\n\n\n
Total<\/b><\/td>\nFree<\/b><\/td>\nMajor Requirements (75)\u00a0<\/b><\/td>\nFaculty Requirements\u00a0<\/b><\/td>\nUniversity Requirements\u00a0<\/b><\/td>\n<\/tr>\n
135<\/span><\/td>\n6<\/span><\/td>\nElective<\/span><\/td>\nCompulsory<\/span><\/td>\nElective<\/span><\/td>\nCompulsory<\/span><\/td>\nElective<\/span><\/td>\nCompulsory\u00a0<\/span><\/td>\n<\/tr>\n
3<\/span><\/td>\n72<\/span><\/td>\n0<\/span><\/td>\n27<\/span><\/td>\n3<\/span><\/td>\n24<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”ILOs” tab_id=”1707734153585-24d9105a-b538″][vc_column_text]Intended Learning Outcomes (ILOs):\u00a0<\/b><\/p>\n

A- Knowledge and Understanding: Graduates are expected to:<\/b><\/p>\n

Knowledge and Understanding: Graduates are expected to:<\/span><\/p>\n

    \n
  1. \u00a0 \u00a0 Be familiar with the terminologies, concepts, and trends in e-commerce and digital marketing.<\/span><\/li>\n
  2. Knowledge of the logical, mathematical, computer-related, marketing, financial, accounting, economics, and technological basics of e-commerce and digital marketing.<\/span><\/li>\n
  3. Know a wide range of principles and tools available to e-commerce and digital marketing specialists.<\/span><\/li>\n
  4. \u00a0 \u00a0 Understand business ethics and professional ethics and comprehension of quality in the field of specialization.<\/span><\/li>\n
  5. \u00a0 \u00a0 Understand the Apps of computing in e-commerce and digital marketing.<\/span><\/li>\n
  6. \u00a0 \u00a0 Grasp the methods of scientific research and its tools, as well as measurement and analysis techniques.<\/span><\/li>\n
  7. \u00a0 \u00a0 Understand the basics of work quality in e-commerce and digital marketing according to international standards.<\/span><\/li>\n<\/ol>\n

     <\/p>\n

    B- Cognitive Skills: Graduates are expected to:<\/b><\/p>\n

      \n
    1. \u00a0 \u00a0 Select solutions to a wide range of problems related to e-commerce and digital marketing.<\/span><\/li>\n
    2. \u00a0 \u00a0 Analyze the various pillars of e-commerce and digital marketing sciences.<\/span><\/li>\n
    3. \u00a0 \u00a0 Draw conclusions and critical evaluations of e-commerce and digital marketing activities.<\/span><\/li>\n
    4. \u00a0 \u00a0 Choose appropriate e-marketing strategies and tools based on specific criteria and scientific principles.<\/span><\/li>\n
    5. \u00a0 \u00a0 Employ the analytical, inferential, and scientific approaches to thinking.<\/span><\/li>\n<\/ol>\n

      C- Practical Skills: Graduates are expected to:<\/b><\/p>\n

        \n
      1. \u00a0 \u00a0 Use e-marketing tools, techniques, and software.<\/span><\/li>\n
      2. \u00a0 \u00a0 Develop strategic and executive plans for managing e-commerce and e-marketing businesses.<\/span><\/li>\n
      3. \u00a0 \u00a0 Implement and evaluate different e-marketing campaigns.<\/span><\/li>\n
      4. \u00a0 \u00a0 Write coherent and organized e-marketing and e-commerce reports verbally and in writing.<\/span><\/li>\n
      5. \u00a0 \u00a0 Manage e-commerce and e-marketing companies.<\/span><\/li>\n
      6. \u00a0 \u00a0 Make use of global platforms for e-commerce.<\/span><\/li>\n<\/ol>\n

        D- Transferable Skills: Graduates are expected to:<\/b><\/p>\n

          \n
        1. \u00a0 \u00a0 Have high communication skills in both Arabic and English.<\/span><\/li>\n
        2. \u00a0 \u00a0 Work within a team culture and leading groups.<\/span><\/li>\n
        3. \u00a0 \u00a0 Balance between self-reliance and seeking help where necessary in new cases.<\/span><\/li>\n
        4. \u00a0 \u00a0 Demonstrate personal responsibility by meeting multiple deadlines in complex activities<\/span><\/li>\n
        5. \u00a0 \u00a0 Utilize statistical and mathematical skills as needed<\/span><\/li>\n<\/ol>\n

          E- Communication and IT Skills: Graduates are expected to:<\/b><\/p>\n

            \n
          1. Use communication and IT to enhance knowledge, update information, and create the required networking.<\/span><\/li>\n
          2. Utilize basic computer skills to enable continuous and self-directed learning.<\/span><\/li>\n
          3. Employ\u00a0 effective communication and influencing others.<\/span><\/li>\n<\/ol>\n

            [\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Job Opportunities” tab_id=”1707734154850-226ffae7-9cb4″][vc_column_text]Potential workplace<\/b>:\u00a0<\/span><\/p>\n

              \n
            1. E-Customer Relations Management.<\/span><\/li>\n
            2. Internet Content and Social Network Management.<\/span><\/li>\n
            3. Websites Marketing Analysis.<\/span><\/li>\n
            4. E-Advertising Campaign Management.<\/span><\/li>\n
            5. E-Product Management.<\/span><\/li>\n
            6. E-Promotion Management.<\/span><\/li>\n
            7. Public Relations.<\/span><\/li>\n
            8. Marketing and Sales Management.<\/span><\/li>\n
            9. Market Orientation\/Marketing Research.<\/span><\/li>\n
            10. Brand Design and Management.<\/span><\/li>\n
            11. Freelancing and Entrepreneurship.<\/span><\/li>\n
            12. Advertising\/Promotion and Direct Marketing.<\/span><\/li>\n
            13. Social Media Marketing.<\/span><\/li>\n
            14. Specialized Sector Marketing and Sales Management.<\/span><\/li>\n
            15. Pursuing higher studies in related fields with the ability to conduct scientific research.<\/span><\/li>\n<\/ol>\n

              Potential Job Titles:<\/b><\/p>\n

                \n
              1. Marketing Manager.<\/span><\/li>\n
              2. E-Marketing Specialist.<\/span><\/li>\n
              3. Digital Content Specialist.<\/span><\/li>\n
              4. Advertising Campaign Specialist.<\/span><\/li>\n
              5. Marketing Representative.<\/span><\/li>\n
              6. Marketing Analyst.<\/span><\/li>\n
              7. Market Research Specialist.<\/span><\/li>\n
              8. Search Engine Optimization Specialist.<\/span><\/li>\n
              9. Customer Response Specialist.<\/span><\/li>\n
              10. Planning and Marketing Strategies Specialist.<\/span><\/li>\n
              11. Consultant in E-Commerce and Digital Marketing.<\/span><\/li>\n<\/ol>\n

                [\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Academic Plan” tab_id=”1707735548098-304d18e0-b84e”][vc_column_text]<\/p>\n

                PDF<\/strong><\/a><\/p>\n

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